Bloom by Estée Lalonde

I remember the first time I watched one of Estée Lalonde’s videos and thinking, “I could listen to her speak for hours.” I was immediately captivated by how different her YouTube channel was from other beauty/lifestyle YouTubers. Whenever I watch her videos, I feel like we’re FaceTiming. I was ecstatic when I found out she was Canadian and I felt like a proud friend. Go Canada! I began to love Estée more and more.

When I came back from a short hiatus from watching YouTube videos, I scrolled through some of my favourite channels and came across Estée’s, “MY BIG NEWS!” video that revealed she was writing a book! I couldn’t wait for it to launch!

Bloom is a perfect reflection of Estée . When I picked it up for the first time at an Indigo Books bookstore in Downtown Toronto’s Bay and Bloor, my hands were all sweaty. During that time, I felt like I was in a weird place in my life. I was struggling with anxiety again and my self-confidence levels were extremely low. Had it not been for those mixed emotions, I don’t think I would have been able to connect with the book as much.

This isn’t a very thorough review of Bloom because I want to leave you wanting more. Here are the chapters that have powerfully resonated with me, enjoy!


Chapter 1 of Bloom took me by surprise. It’s crazy how we often forget that influencers are still human and they go through similar highs and lows just like everyone else. Mental health awareness has definitely become a more popular topic for discussion recently, however, there are so many people that still feel ashamed to speak about their issues.

I have never publicly spoken about my struggles with anxiety and depression because I was afraid of judgement or not being taken seriously. It’s something that I always considered to be very personal, but I’ve learned that talking about these experiences can be very helpful to other people (Lalonde 16).

I’m sure hundreds of thousands of people can relate to this. Unlike a phlegmy cough, most mental health disorders are disguised under convincing smiles. Sometimes, we think that it’s all in our heads and that we might be dramatizing a situation. Oddly enough, it is all in our heads but that doesn’t excuse the fact that something is wrong. Sometimes I’m in a bad mood 3-4 days in a row and feel like I’m stuck in this dark place. Most people find it difficult to open up to others around them when they’re having rough days, but I found that it’s the best thing to do. During those 3-4 days, I always remind myself that the empty and disoriented feeling won’t last forever.

For a long time I considered succumbing to fears of telling me to stay inside my comfort zone and opt for a more conventional career, but Mean Girls taught me that the sky is not the limit because the limit does not exist (31).

One of my favourite parts of Bloom is this passage that was taken from an article Estée wrote for Darling magazine. These past two months haven’t been easy but I feel myself getting stronger every day. I remember someone saying that you should do at least one thing that scares you everyday (it was probably Estée) and that’s exactly what I’ve been doing. The most uncomfortable moments of your life are the ones that help build your character.

After reading Estée’s “Things I know about myself because I stepped out of my comfort zone” on page 33, I felt inspired to make my own list. (Right now all I have is, “I spend 3 minutes alone before entering a large crowd”)


In this chapter, I found myself rereading the pages on friendships. In elementary and high school, having a large group of friends is what made you “popular”. This is one of the cringe-worthy memories I have about school. Like Estée, I prefer to have fewer friends.

If I’m friends with someone then I want to trust them wholeheartedly and I want them to feel the same about me (59).

Fortunately, God has blessed me with two amazing best friends: Michelle and Galilee. The three of us went to the same elementary school for over five years and even though we were separated during the four years of high school, our friendship stayed in tact.

If you’ve read my post on being a college dropout, then you know that I struggle with social anxiety. Estée dedicated a whole page about coping with social anxiety. Her tips on how to be less anxious are extremely helpful, I’m constantly referring back to it!


I’m turning 20 this year and I’ve already been pressuring myself to jumpstart my career. Even though I went to school to become a Professional Makeup Artist, I know that that isn’t what I want to do for the rest of my life. When I finally accepted this fact, a fear of judgement (mostly from my parents) rose to the surface. I never want to disappoint my parents, especially after all they’ve done for me this past year and what I want more than anything is to make them proud.

I’m constantly struggling with deciding whether or not I want to follow a career path where there is job security or to follow my dreams. If you were to ask me what my dream job would be, I would say to turn 53 marcel into a clothing line that marries art and style. As long as I get to be creative in whatever career I pursue, I’ll be happy.


There’s a whole lot more to Bloom, like the chapters on beauty, style, food etc, but since I already have an idea of her opinions on those topics, I wanted to know more about her personal life. Estée and I aren’t really all that different from one another aside from the fact that I didn’t move across the planet to be with my soulmate. Her writing style is so beautiful, like she’s speaking directly to the reader through the pages. Bloom is a wonderful book that holds a lot of truth behind growing up and it’s definitely helped me with understanding that the difficult parts of life are meant to mould you into the person you’re suppose to be.

You can find Estée’s book here: http://amzn.to/2k00lB6

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